Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

Previous |  Contents | Next Download the eBook Bad taste takes a while to show up, but as soon as it does it’s embarrassing. How to avoid it? Start by keeping it simple. If in doubt, leave it out. The half life of crap In her book The Mesh, Lisa Gansky talks about “the half life of crap” – about cheap manufactured products and how long they last. Or rather don’t last. Her point is that the half life of crap products is way too short. They get boring or they break. They end up at the back of your garage or as land fill. Our poor planet can’t afford To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

Previous |  Contents | Next Download the eBook "They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding..." Pride — personal and professional We’re in the “love” business, yes, but we’re in the pride business too. Professional pride in your case, but with your clients it’s personal… They’re proud of their family or their new baby. Proud of their farm, cars, horses, dogs. Proud of the party they put on for the wedding — the location, the spread, To View More >>

A small village right at the edge of the forest, with backyard doors almost always opened straight into the woods. It was there that Petr from NZICESCAPES IMAGES spent his childhood. It was an everyday playground that would have been a childhood dream. Being out there all the time seeded Petr's love for the outdoors. When he turned 18 he was gifted a camera from his parents – a Russian Zenith with black and white film in it. From then on Petr spent his days taking pictures of anything around him. It was those influences, combined with his urge to show To View More >>

After more than fifteen years in the business, UK photographer Simon Whitten of Firehorse Photography & Filming has covered more than 600 weddings on four continents. He's has been a friend of Queensberry for much of his career. Simon is strong-minded character who believes that the key to success is to find your own way and stand out from the crowd. "Don't follow the latest fads or fashions," he says, "or you will only ever be a follower, and always late to the party." We asked him a few questions about how that's reflected in his life and work… Simon's first To View More >>